![]() ![]() Rather, the focus of the ad was about how adhering to some traditional stereotypes of masculinity can be harmful, and called for men to break free and be better. ![]() It’s not saying because you are a man, your masculinity is toxic.” The ad was not communicating that all men are this way, but that’s the way some people interpreted it. “The fact is that harmful stereotypes do exist about what it means to be masculine, focusing on power dynamics, domination of other men, subjugation of women, violence and aggression. Smith, PhD, professor of sociology at the United States Naval War College and co-author of Athena Rising: How and Why Men Should Mentor Women. “Gillette’s ad is an aspirational message about believing in the best in men, and to be more fully ourselves,” says David G. ![]()
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